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RMA: There are a number of explanatory elements surrounding its culture and management model. It cites the sacrifice of its players, their resilience, their "never giving up" approach (referring to its famous motto: "Until the end, let's go Real"). The group of players demands this behavior. The group is led by its captains, who exercise a leadership that stems from their seniority at the club. Another differentiating factor lies in the management of its talent. 

https://theconversation.com/por-que-casi-siempre-gana-el-real-madrid-231523

FCB: According to their pages They are more than a Club because, without renouncing Barcelona roots, the Catalan identity, and our culture, we have always been open to the world, and we have become a meeting point for different people, cultures, and countries. More Than a Club because they have a firm commitment to believe in the transformative power of sport. More Than a Club because they work with the best professionals and experts in the world of sports and generate new knowledge that we share

https://www.fcbarcelona.es/es/noticias/827967/mes-que-un-club  

 Rivality: The El Clasico is more than just football. It is a political rivalry that has continued to expand for years. Barcelona were founded in 1899, while Real Madrid were founded three years later in 1902. Their first match in 1902 took place in the 'Concurso Madrid de Foot-Ball Association,' better known as the Copa de la Coronacion, an unofficial competition - La Liga had yet to be formed at this time.

However, the rivalry truly kickstarted when the political roots grew. Barcelona are seen as a symbol of Catalan nationalism, whilst Real Madrid represents Spanish nationalism. It stems from the 1930s when Francisco Franco, head of the Spanish state, sought to homogenise the Spanish state and decided to ban the Catalan and Basque languages. As a result, Barcelona were forced to remove the Catalan flag from their crest and their club president, Josep Sunyol, was executed by Franco's troops.

Franco had strong connections to Real Madrid, using his political power to influence the club. For Franco, Real Madrid symbolised Spanish tradition via language and culture. They showcased the power that he wanted, unlike Barcelona on the Mediterranean coast. Thus, a rivalry was born. Franco used Real Madrid's success in Europe to highlight the power of the country, only dividing the Catalan people more.

https://www.givemesport.com/how-barcelona-real-madrid-rivalry-el-clasico-began-explained/